 Heidi Klum for New Balance |
The line aims to suit fashion-forward busy mothers like Heidi, comfortable and innovative. “Heidi Klum for New Balance” will have pieces ranging from $32-168, available in the US, UK, Germany & Japan from October 7th.
“For our first campaign I envision myself on a trampoline“, says Klum. Amazon, holding exclusive distribution rights, is launching in November a multifaceted campaign with a viral component and print ads, photographed by renowned Rankin.
By Rosie Hart