Esprit |
Christophe Bezu said, “This is a time of huge opportunity for lifestyle brands, with new markets such as China developing rapidly. Increasing numbers of consumers around the world are demanding fashionable and affordable, yet high quality styles.”
With over 20 years’ experience in various senior management sales and marketing roles, Christophe Bezu will lead the development of the international wholesale and franchise business in Esprit’s new global sales structure. He joins Esprit from the Adidas Group, bringing an outstanding track record of leading sales growth across the Asia Pacific region.
According to Ronald van der Vis, Group CEO, “Christophe Bezu brings more than 20 years of experience in the international wholesale and franchise sector. Christophe knows our key markets in Europe, but even more importantly he also has superb expertise and first-rate understanding of the Asian and particularly the Chinese market, which is a key market for Esprit’s worldwide growth’.