Swire Resources in the running to buy French brands Maje and Sandro

The list of potential bidders for French company SMCP (Sandro, Maje, Claudie Pierlot) continues to grow. According to the Financial Times, Chinese conglomerate Sire Resources has been shortlisted as a bidder for the French fashion brands, owned by L Capital (the private equity unit of LVMH), Florac and the company’s own management.


The current Sandro campaign
Swire Resources partakes in various industries, including fashion, real estate and even aviation. The Cathay Pacific owner, Swire Resources, already has a strong presence in the Chinese retail industry, especially in the sports footwear and lifestyle sector with brands Arena, Champion, Chevignon, Columbia, Repetto and Rockport.

Amongst other companies in the running for the control of the fashion brands are French companies PAI Partners, Eurazeo and Wendel. The Galeries Lafayette group is also said to be interested as well as British investment firm CVC Capital Partner. Very few of the aforementioned have confirmed the fact that they are in talks for the company.

SMCP have confirmed that discussions have taken place but have not divulged a list of potential bidders.



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